Faster Horses – Henry Ford and Customer Development on Iasa Global Blog

A faster horse

Henry (“Any customer can have a car painted any color that he wants so long as it is black”) Ford was not an advocate of customer development. Although there’s no evidence that he actually said “If I had asked people what they wanted, they would have said faster horses”, it’s definitely congruent with other statements he did make.

See the full post on the Iasa Global Blog (a re-post, originally published on CitizenTekk and mirrored here).

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