“How Black & Decker Questioned Success and Discovered a New Market” on CitizenTekk


In my previous post, “Faster Horses – Henry Ford and Customer Development”, I pointed out the importance of understanding the problem space in terms of customer needs and wants. While listening to customers is a valuable technique, Black & Decker learned that observing them can be just as valuable, if not more so, nearly seventy years before the term “Big Data” was coined.

Read more at CitizenTekk

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